- Online store
- Design
- AI assistant
Knoot
An online store for Ukrainian handmade ceramics. We created the brand identity, designed and built the store, and trained an AI assistant to answer customers.
- CLIENT
- Knoot, Kyiv
- INDUSTRY
- Handmade ceramics
- YEAR
- 2026
- TIMELINE
- 9 weeks
The task
Knoot is a small Kyiv workshop that used to sell ceramics through Instagram. Orders came in via Direct, stock was checked by hand, and payment was a card transfer.
They needed a store that conveys the feel of handmade work, lets people buy in a few clicks and takes routine customer questions off the owner’s plate.
What we did
Brand identity
Logo, a palette of natural clay tones, typefaces and a pattern made of imprints. We also designed packaging, tags and Instagram templates.
- Logo
- Palette
- Packaging
- Brand book
Store design
A calm interface where product photos come first. A catalog filtered by type, color and glaze, and a detailed product page with the story of every piece.
- UX research
- Prototype
- UI design
- Mobile version
Development
A store with a cart, Monobank online payments and Nova Poshta delivery. The owner adds products and manages stock herself in a simple admin panel.
- Next.js
- Payments
- Nova Poshta
- Admin panel
AI assistant
We trained the assistant on the catalog and store policies. It helps with sizes, ceramics care and order status, and hands complex questions to a person.
- RAG
- Website
- Telegram
- CRM
Brand identity
- Clay#C26A3D
- Sand#E8D8C3
- Smoke#7C7A74
- Charcoal#24211E
The store
AI assistant
The assistant lives in a widget on the site and in Telegram. It knows the whole catalog, ceramics care, delivery and return terms, and passes tricky questions to the owner.
- Trained on the catalog
- Order status from the CRM
- Website + Telegram
- Handoff to a manager
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