- Rebranding
- Brand identity
- Packaging
Zerno
A new brand identity for a chain of four coffee shops in Lviv: logo, palette, coffee bean packaging, menus and signage. Every location now looks like part of one chain.
- CLIENT
- Zerno coffee shops, Lviv
- INDUSTRY
- Coffee shops and roasting
- YEAR
- 2025
- TIMELINE
- 4 weeks
The task
The chain grew out of a single coffee shop, but the brand didn’t. The logo was a stock coffee-bean picture, and signs, cups and menus were printed by different suppliers, so every location looked different. Their own roasted beans were sold in plain bags that got lost on the shelf next to well-known brands.
They needed a brand that ties all four shops together, is recognizable from the street and helps sell coffee beans, plus a system the team can use to make new materials on their own.
What we did
Strategy and idea
We talked to the owners, baristas and guests and studied the city’s coffee shops. The brand idea is “silence”: the brand doesn’t shout over the coffee but lets the product speak — the farm, the altitude, the roast date.
- Interviews
- Competitor analysis
- Positioning
Logo and identity
A serif wordmark, a circled “з” monogram, a restrained three-colour palette, a type pairing and blind embossing instead of illustrations.
- Logo
- Monogram
- Palette
- Typefaces
Packaging and materials
A passport-style label for every coffee lot, cups in three sizes, menu boards, a shop sign, loyalty cards and stickers in one system.
- Packaging
- Menu
- Signage
- Merch
Brand book
Guidelines for the team and suppliers: how to make posts, print materials and fit out new locations without a designer.
- Brand book
- Social media templates
- Guidelines
Brand identity
- Ink#2B2A27
- Rice paper#F4F1EA
- Raw clay#9C8B7A
- Limestone#E6E2DA
A brand you recognize from the street
- Shop front sign
- Menu above the counter
- Interior details
One chain instead of four different coffee shops
Each shop used to have its own signs, cups and menus from different suppliers. Now everything follows one system, and a new location can be fitted out from the brand book without a designer.
- One style for 4 shops
- Brand book
- Print templates
- Instagram templates
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