- Landing page
- Online booking
- Google Ads
Coolbrook
A landing page for a family-owned AC and heating company in Austin, USA. Homeowners see a repair price in 30 seconds, pick a technician arrival window for today and book online without calling the office.
- CLIENT
- Coolbrook Heating & Air, Austin, USA
- INDUSTRY
- HVAC repair and installation
- YEAR
- 2026
- TIMELINE
- 6 weeks
The task
A company with 14 technicians gets most of its customers from Google Ads searches like “AC repair near me”. The old template site showed only a phone number and a “Contact us” form: people couldn’t see the price or the arrival time and went to competitors. Ad conversion was 2.1%, and each lead cost $94.
They needed a landing page that answers three questions in a few seconds during a Texas heat wave — how much, when will someone come and how to book — without calling the office.
What we did
A price in 30 seconds
A three-step estimate: what’s happening, system age and ZIP code. The homeowner instantly sees a price range and what it includes, and the diagnostic is free if they go ahead with the repair.
- Estimator
- Upfront pricing
- UX
Booking for today
Open two-hour windows are visible from the first screen. The homeowner picks a time, enters the address and sees which technician is coming, and an SMS tells them when the tech is 30 minutes away.
- Online booking
- SMS reminders
- CRM integration
System replacement
Three packages with prices up front, monthly payments from $89, warranties and a utility rebate. People come to the consultation already knowing their budget.
- Packages
- Financing
- Rebates
Built for ads and phones
Fast loading, call and book buttons always under the thumb, dedicated pages for ad campaigns and every lead tracked in Google Ads.
- Google Ads
- Performance
- Analytics
From the heat to a booking — no call needed
Most customers come from a phone
- 01First screen
- 02A price in 30 seconds
- 03You’re booked
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